Photography and Social Media Workshop was so needed. After being asked many times how to take eye catching images for social media I thought it was about time to create this Workshop. Instagram, Twitter, Facebook and Pinterest are a crazy platform for all of us, to connect and show are most recent products. Less than a second to grab the attention of potential followers or clients it is needed to be able to produce some interesting images that make people stop look and like what you do.
For me as a food photographer the choice is abundant, many of my days are filled with delicious produce. Fresh from the market, Freshly prepared. Deliciously plated. Hmm yeah my job is amazing and I get to play with the available light sources to enhance every single bit of mouthwatering food placed in front of me.
In a previous post I mentioned how it is not just me taking the shots!
For us food photographers we still need to take the hero shots for our clients to really mind blow followers who visit the websites away. As I am shooting on a day for my clients I always make sure we end up with a little image-bank of “social” shots. Behind the scenes shots are extremely powerful on social media as our followers do love to know how, what and who we are.
If you want to dramatically improve your social media images think about:
Interesting placement of your main product works better than smack bang in the middle. Looking at art and graphic design might help you understand the rules of composition. Rule of thirds is a basic one and works a treat.
Looking at light and see which angle it comes from. How you can use the light to create shadows or transparency to enhance your image. Sometimes it is just a matter of walking around your planned composition and try a different position. Backlit is a photography staple but sometimes tricky to master.
Critical to see what else besides your main ingredient is featuring in the image. Again take a moment to see what is on your screen. Work with very tight croppings or plan your background so it becomes a great part of your image.
Most people take images from their point of view, which probably will end up in quite average images. To take your photographs to a more interesting level. Try more interesting angles. A birds eye view or an overhead view will give you a different perspective. To create more drama opt for a very low angle. Work towards some unusual angles.